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Marketing Fraud Benchmarking Report

Published by: Human

Marketing fraud comes in numerous flavors, some of which are eminently relatable to any internet user in the 21st century. But some fraud models aren't as easily understood, and continue to fly under the collective radar of even the most senior performance marketing leaders.
HUMAN and Renegade recently conducted a survey of 129 digital marketing leaders with performance marketing responsibilities to better understand how familiar marketers are with marketing fraud models, the scale of marketing fraud threats, and their response to the challenge.

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Lang: ENG
Type: Research Paper Length: 37 pages

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