Winning with Words in Financial Services: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business

Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the Cannes Lions Festival and the Association of National Advertisers.
When McKinsey surveyed over 200 chief marketing officers (CMOs) and senior marketing executives as part of an ongoing series of studies, it found that marketers categorized as 'integrators' – those marketing leaders who have united data and creativity – grew their revenues twice the average rate of SandP 500 companies, which translates into at least 10 percent annually versus 5 percent.1 This stands to reason: If every other marketing team is relying on gut feeling, intuition and brand 'feel', the company that best uses data-driven insights to inform and drive measurable, quantifiable and mathematically proven creative improvements will win.