The Netflix paradox: How to get your subscription model right in 2022 and beyond
The beginning of the end for flat-rate and tiered-rate subscriptions? Today's streaming wars have caught the public's imagination. Companies like Netflix enjoy millions of subscribers globally. But, until recently, all that was required was a simple formula. Users paid them a flat-rate subscription each month in return for uncapped viewing.
This in-depth guide explains why an all-you-can-eat style, 'buffet' subscription model in Media and SaaS companies can limit growth using real-life case studies. We'll also outline examples of companies that offer consumption revenue models for a better path forward.
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