We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals,…
Today's consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving connected and truly data-driven customer…
This IDC white paper reviews important market trends that have driven rapid growth in global hyperconverged infrastructure (HCI) deployments. This paper outlines the ways in which hyperconvergence is evolving to…
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what…
Back in the day, brands' communications to their customers used to consist of a memorable message delivered to as big an audience as possible. But in recent years, popular adoption…
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those audiences, meeting their needs, and developing engaging experiences.…
With new ways to collaborate through remote working, georgraphies and time zones - explore the challenges of capturing and managing for Slack, MS Teams, LinkedIn + more
Multiple trends characterizeour modern digital era of business. One near-universal requirement for success these days centers on IT organizations transforming themselves from reactive service enablers to proactive supporters of competitive…
For centuries, advances in technology have forced evolution in the way we live and do business. The fourth industrial revolution, or Industry 4.0 as it's more commonly known, had already…
Get IDC's expert guidance on how to approach AI challenges, infrastructure design considerations, and end-to-end data pipeline management. Learn how to accelerate AI-driven business outcomes.
Where you are on the application modernization journey influences what you expect the outcomes to be and the challenges you face, according to a new IDG Research study conducted in…
Get practical advice from IT professionals on how to successfully deploy all-flash arrays for Oracle, SAP, and SQL Server workloads in a SAN environment. You'll explore topics such as transaction…